---
title: Integrate Mailchimp with Local Express
description: Mailchimp is an email marketing platform that provides the tools you need to create, send, and track email campaigns to your customers and subscribers. Here’s how to connect it to your Local Express a
---

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May 12, 2025

# Integrate Mailchimp with Local Express

Mailchimp is an email marketing platform that provides the tools you need to create, send, and track email campaigns to your customers and subscribers. Here’s how to connect it to your Local Express account and send campaigns.

### Step 1: Install Mailchimp on Local Express

**1. Go to Apps** on the left sidebar of Local Express. **Find Mailchimp** in the app list and click **Install Now**. If you’ve already installed it, click **Settings** instead.

![1-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/1-20241113-103108.png?width=670&height=599&name=1-20241113-103108.png)  
![2-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/2-20241113-103108.png?width=670&height=600&name=2-20241113-103108.png)

**2. Configure Settings**: Select the store you’d like to configure Mailchimp for. If the store is not selected, your setup will apply to all stores managed via Local Express. 

![image-20241113-123356](https://support.localexpress.io/hs-fs/hubfs/image-20241113-123356.png?width=670&height=414&name=image-20241113-123356.png)

### **Step 2: Gather Required Information from Mailchimp** For the integration, you’ll need:

- **A**PI Key
- **Audience ID (formerly List ID)**
- **Script Tag**

Follow these steps to generate each item:

1\. [Log in to your Mailchimp account](https://mailchimp.com/)[.](https://mailchimp.com/)**You may need to verify your profile by checking your email.**

![4-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/4-20241113-103108.png?width=670&height=956&name=4-20241113-103108.png)

**2. Get the API Key**:

a. Go to the **Account** tab, open the **Extras** menu, and select **API Keys**.

![10-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/10-20241113-103108.png?width=670&height=492&name=10-20241113-103108.png)

b. Copy the **API Key** (or create a new one if needed) and **paste** it into your Local Express account where prompted.

![9-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/9-20241113-103108.png?width=670&height=504&name=9-20241113-103108.png)

![5-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/5-20241113-103108.png?width=670&height=207&name=5-20241113-103108.png)

**3.** **Find the Audience ID**:

a. Go to **Audience** in Mailchimp and open the **Audience Dashboard**.

![13-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/13-20241113-103108.png?width=670&height=498&name=13-20241113-103108.png)

 b. Click **Manage Audience** \> **Settings** \> **Audience name and defaults**.

![14-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/14-20241113-103108.png?width=566&height=812&name=14-20241113-103108.png)  
![8-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/8-20241113-103108.png?width=670&height=644&name=8-20241113-103108.png)

c. Copy the **Audience ID** and **paste** it into the appropriate field in Local Express.

![15-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/15-20241113-103108.png?width=670&height=568&name=15-20241113-103108.png)

![6-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/6-20241113-103108.png?width=670&height=771&name=6-20241113-103108.png)

d. **Generate the Script Tag**:

- Go to **Account** \> **Integrations** and select **Custom Website**.
  
  ![11-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/11-20241113-103108.png?width=670&height=556&name=11-20241113-103108.png)  
  ![16-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/16-20241113-103108.png?width=670&height=576&name=16-20241113-103108.png)
- Enter your store URL and click **Get Code!** A unique Script Tag will be generated for each store, so ensure you have chosen the store initially.
  
  ![12-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/12-20241113-103108.png?width=670&height=595&name=12-20241113-103108.png)
- Copy the **Script Tag** from the popup and **paste** it into Local Express. **Save** the changes.
  
  ![7-20241113-103108](https://support.localexpress.io/hs-fs/hubfs/7-20241113-103108.png?width=670&height=381&name=7-20241113-103108.png)

 

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